Style Melbourne

GPO’s L’Oreal Melbourne Fashion Festival VIP Parade

From lingerie to bridal gowns from street cred to eco-friendly – the fashion displayed in a mammoth runway parade that Melbourne’s GPO put on as part of LMFF sampled it all. Framed by the iconic surrounds of the colonnade that greets you at the historic site – the red carpet runway fashions were a sure match for their backdrop. As the longest show all week (you think the Indy runway was lengthy) GPO’s VIPs were treated to a list of labels from high end Australian and International brands. Designs were showcased from the likes of Lisa Ho, Gorman, Brides of Melbourne, Arthur Galan AG, Hussy, Wayne Cooper, Leona Edmiston, Lella Smith, Nicoangela, Karen Millen, Max and Co, Belinda, David Lawrence, Digbys, Georgiadis, im, Jigsaw, Metallicus, Veronica Maine, Baccini and Hill, Ben Sherman, Fat and Christopher Chronis. Phew!

My top three favourite pieces included Metalicus’ “Seen in the Scene” jacket with its peplum waist exaggerating hips and highlighting a nipped in waist – about a week until it will be available in store (I checked). Lisa Ho’s pre-occupation with layered and tiered gowns this season was given a flirty twist in the form of an emerald green mini dress. This version reminds me of voluptuous seaweed but in the most elegant way imaginable. A cocktail dress in a black and white butterfly print by Leona Edmiston captured the crowd’s attention – especially the male. Its figure hugging silhouette yet playful print would be a smart choice for Jessica Rabbit to wear should she someday tire of sporting red.

The lacy lingerie from im was almost a show stopper as passersby caught a glimpse. The Brides of Melbourne gowns did close the show however (everyone is jumping on the red and black bandwagon it seems) as soprano Kirsten McMillan expertly serenaded us in fitting form.

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Words – Sarah Willcocks

Photography – Rachel Rosser with Amanda Phoon

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