Style Melbourne

Project Runway Australia Season 2 preview

Melbourne’s fashionable Docklands will soon be awash with a flurry of fabric when season two of Project Runway Australia begins filming in April. The search has now begun to unearth new talent in the fashion industry and all hopeful designers are encouraged to apply.

Hosted by supermodel Kristy Hinze, the reality show pits innovative designers against each other for the chance to launch their own fashion label at Melbourne Fashion Week.  The show provides the rare opportunity to break into an extremely competitive industry. Each week contestants are challenged to create original designs that fulfill a specific brief, in a limited timeframe. Melbourne’s Petrova Hammond was a finalist last year and says entrants should be aware that being in front of a camera for 18 hours a day creates a stressful environment.  “Not being able to talk to my family for five weeks was very difficult.” Although a daunting situation, the potential benefits the show can provides contestants are limitless. It was not only last year’s winner, Julie Grbac, who benefited from the show. Melbourne finalist Lui Hon is showing his line this year at the prestigious Independent Runway at Melbourne Fashion Week. He credits Project Runway with placing him in a better position to introduce his designs by introducing him to different people in the industry. Moreover, the show offers creative benefits, “You learn so much from the other designers on the show” says Hammond, “they continually inspire you.”

The application process is simple. To get started, hopeful entrants need to fill out an application here by the end of next week. The audition itself is a lengthy but straightforward affair.  “The panel was very nice,” says Hon, “they just wanted to get to know us on a personal level and as a designer.”

Along with talented designers, Project Runway showcases Melbourne’s impressive fashion scene.  Filmed at the Whitehouse Institute of Design, the show utilises the opportunities that the fashion savvy city has to offer. “Melbourne is Australia’s fashion capital!” says Hammond.  She attributes this to our ability to experiment with our wardrobes, mixing vintage finds with designer pieces. Hon agrees, citing Melbournians’ ability to dress individually as what sets them apart.

So if you believe your scissor wielding ability needs to be acknowledged, take advantage of this unprecedented opportunity to launch your career.

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Words – Alison Bottcher

Photography – Patrik Nemes PNP Media & Ben Lamb

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