Style Melbourne

L’Oreal Melbourne Fashion Festival 2009

LMFF has been the highlight of my professional year for the past five years now. It’s a week of rushing from show to show cursing your new high heels, catching up with interesting (seemingly much better dressed than I) colleagues and gawking at gorgeous clothes. It’s an escape, a spectacle and a showcase for our twinkling city. We’ve handpicked a few upcoming highlights away from the official runway as a preview of this year’s festivities. Enjoy!

A dose of culture…
Monday 16th – Sunday 22nd 5pm to 11pm: Fashion Loves Art brings together photographers, artists and designers in a collaborative exhibition to reinterpret their respective labels. Following the exhibition the artwork will be up for auction with half the proceeds going to Beyond Blue and the other half going to emerging artists.

Monday 16th – Sunday 22nd 11am (Sun 12pm) – 5pm: Trimapee showcases their A/W range in an exhibition called Prostitution Institution at the NO VACANCY gallery in QV. An interactive parade will also be held on Sunday 15th.

Until Sunday 22nd 10am to 5pm: If you feel like wandering far from home we’ve already told you about the Golden Age of Couture exhibition at the Bendigo Art Gallery.

Now for something a little different…
Saturday 28th Feb 8pm: As LMFF continues to sprawl beyond its designated week, Circa Nocturna is back as the only alternative runway parade to be associated with the event. Carnivale Nocturna (Sunday 1st 4pm) also showcases offbeat designers like Assasinus, Yes Mistress and the Black Cat Stretchwear combined with performances and a festive feel.

Sunday 22nd 6pm to 11pm: What could be more fabulous than a drag queen fashion show such as Queer as Frock? Nothing that’s what. At the Order of Melbourne.

Sunday 1st – Tuesday 31st: If you loved the show, as everyone seems to, why not take a closer peek at Susan Hilferty’s sketches of the Tony Award winning costumes from Wicked?

New threads…
Friday 20th 8.30pm: At the Independent Runway, watch out for Lui Hon for Von, Ellery, Made in Donald and House of Baulch.

Tuesday 17th 10pm: Metamorphosis flaunts the bright young things of Australian fashion. Keep and eye on Sarah Schofield among this crowd of shiny new fashion graduates.

Wednesday 18th 8pm:
Infrared, a show by the Fashion Incubator Melbourne Central crew, presents specially created red outfits accompanied by performers from the House of Burlesque. Sideshow (we love!), Renee, Josua Andreas, Sarva, Fugue, Ella and Lenko will all be on show!

Nice work if you can get it…
Sunday 15th: The Official Opening party at Government house is a ritzy affair and the most sought out ticket of the week. It’s invitation only so if anyone needs a fashionable date I’m more than willing to accompany you! Shameless, I know.

Tuesday 17th 8pm: The Woolmark LMFF Designer Award is an accurate yardstick of the intermediate labels who are emerging with longevity and credibility. Last year saw me sit up, take notice and consequentially fall in love with nominee Carl Kapp. This year I’m cheering for Gary Bigeni or Ellery but I think Romance Was Born will win.

Saturday 21st 7.30pm: Myer’s Runway Deluxe presentation (a show you can actually treat yourself to) is also a big name event. This year Runway Deluxe is showcasing big name internationals such as Vera Wang, Narciso Rodriguez (of Michelle Obama fame) and Donna Karan alongside our own Josh Goot, Toni Maticevski and Jayson Brunsdon.

Just for fun…

Sunday 22nd from 11am: A surprise pick for one of the most exciting events of the week is the Target Rocks Red Market and its two parades (at 12.30pm and 2.30pm). They know how to put on a good show with dancers and performers, it’s the end of the week so you can let you hair down finally and the styling is usually top notch too.

Get serious…
Friday 20th 8am: This year the LMFF Business Seminar champions innovation and optimism through these difficult times. David Meagher (WISH mag, author of Fashion Speak), Margareta van den Bosch (H&M creative advisor), Amanda Levante (Future Systems), Paul Husband (Husband Retail Consulting), Juliet Warkentin (WGSN), Ben Evans (London Design festival) and Stephen Kulmar dish out their invaluable advice for your brand or boutique.

Thursday 19th 7.30am to 9am: The Herald Sun’s Marketing Breakfast is a great way to start the day and will arm guests with upcoming economic trends and ways to market creatively for the future.

Monday 16th 2.30pm: The Designer Forum teaches you how to take your label to the global stage and succeed. Pippa Holt (UK Vogue) and Yasmin Sewell (Creative Consultant) will answer your questions on how to get noticed above the noise.

Visit the official LMFF website for further details and take a peek at the gorgeous creative work for this year’s festival by paper stone scissors below.

Comments are closed.

Post Navigation