This city is in the midst of both a heatwave and tennis fever. The Australian Open is in full swing and stylish tournament sponsor Lacoste have opened up two new retail spaces to coincide with the tennis…the catch is they only open until the end of the event. Founded back in 1933 by seven time Grand Slam champion Rene Lacoste, the label is providing all the uniforms for the officials and ballkids at the Open. So if you feel inspired by that preppy, elegantly sporty look and would like to stop by, one site is at at the major venue of Melbourne Park the other is located at Melbourne Central.
At the Melbourne Central site, special guest players and brand ambassadors (like Richard Gasquet and Sam Stosur) will visit daily to challenge patrons to Wii Sports Tennis matches. What a cute idea! Since Wii has been my major form of post-New Years resolution exercise I think I would have a chance against the greats for once. The design of the space is themed naturally around tennis so we hear nets, referee’s chairs and stadium lights feature in the aesthetic.
The best part for fashion fans rather than tennis fanatics is that only at these pop up sites does Melbourne get treated to the upcoming Lacoste Spring Summer 2009 collection well before anywhere else in Australia. The range won’t be available until halfway through this year for the rest of the nation. Take a peek at our gallery below of the streamlined, classy collection. Now to actually take up the sport…
Words – Sarah Willcocks
Images courtesy LacosteTags: australian open, lacoste, tennis