On Tuesday 25th of November, unique beauty concept store Zuza hosted its official launch at Melbourne Central. Amidst the clean lines and natural wood-grain features of the light-filled space subtly decorated with stylised illustrations of female beauty, VIP guests enjoyed cocktails, canapés, and the chance to find out what makes Zuza so unique.
The Zuza name is derived from a Hebrew word describing an ancient artesian city where women’s natural beauty was celebrated and worshipped. This is the philosophy behind the Zuza brand; that beauty should be celebrated as a pleasure, not a pressure.
Special guest Jemma Gawned of Big Brother and cosmetics queen fame praised the store for its inviting environment – free of intimidating, air-brushed models – and high standards of customer service, stating that Zuza provided a welcome escape from “the scary Estee Lauder lady” at major department stores.
The Zuza store is interactive, with products laid out in a series of stations where customers are encouraged to “Try, Play and Create” their own looks drawing from the vast and varied array of brands. These include many great Australian brands such as Bloom, Becca, Elle McPherson and new range Naked Minerals by Jemma Gawned.
The friendly and relaxed staff at Zuza set the store apart from competing vendors. Trained by brand make-up artists, they are well informed to provide exemplary customer service, and will not try to foist a particular brand on their customers – though of course they all have their favourite products to recommend.
Guests at the launch were quick to embrace the Zuza philosophy and launched into a frenzy of product sampling, also enjoying the opportunity of a Polaroid with the Gwen Stefani Harajuku girls, there to promote her fragrance LAMB; a temporary tattoo courtesy of Ed Hardy; and the chance to learn from the expertise of makeup artists from Bloom, Revlon and Naked Minerals.
All present were no doubt impressed by the unique philosophy of Zuza, their diverse range of products, and their gregarious staff, guaranteeing that many will return for all their cosmetic and beauty needs.
Words – Stephanie Anderson
Photography – Melanie Schuijers