Style Melbourne

Bvlgari Collins Street Opening

Bvlgari’s new space at 123 Collins street (just down the road from their previous residence) has officially opened with a surprisingly jovial soiree. Loyal clients, many adorned in their own Bvlgari pieces, sipped smooth martinis (why is it such a task to find one as deliciously-made as these elsewhere?) while taking in the new surrounds. I expected the design to be far more opulent, in reality the feel is contemporary and restrained which allows their display of diamonds, watches, bags and eye wear to shine (not that that is too difficult a task to accomplish). While entering the store, fibre optic lights reminiscent of floating candles hovered above with a gentle glow that became apparent at sundown. The light wood paneled walls enclosed designated rooms, including a more private VIP space towards the back, each showcasing a different collection. Movement is encouraged through the airy space by the simple layout which will take an eternity to date.

Stylist Franco Schifilliti dressed several amazonian models in red-carpet worthy black Alannah Hill, Jayson Brunsden and J’Aton gowns. In the case of the J’Aton number, a sheer, draped sheath studded with glittering stars, does it get any better than that? The midnight hued outfits provided an appropriate backdrop for the most important accessories – Bvlgari’s glittering jewels. Guests, including my favourite designer Gwendolynne Burkin, cooed over potential future investments and were spoilt with (for many, including me) a once in a lifetime opportunity to briefly adorn their neck with a Bvlgari statement necklace. Whenever a piece is described as dripping in diamonds this is what they are referring to. The teardrop cut stones were weighty enough to justify the fabulous pricetag. However my favourite piece in store was a more “economical” (meaning only the price of half my house) pave set necklace. With over 1000 stones it reminded me of art deco seashells or scalloped lace. I was told that it was a younger, more contemporary look however I saw it as timeless. I wasn’t much of a diamond girl before but now, I GET it. Maybe it was just the effect of that second martini but I’m still trying to catch my breath from that fleeting experience.

Still, I would return realistically for their flattering tortoiseshell sunglasses (a Jackie O moment guaranteed with every pair) or one of Bulgari’s bluebird coloured tote bags.

Words – Sarah Willcocks

Photography – Stephen Clarkson

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