Local label Violet & I turned the big one year old this past week and celebrated with bubbles and cake (as should be the way of any good celebration).Violet & I’s designer Anna Linklater also hosted an intimate fashion parade showcasing just a smattering of her Winter 2010 collection entitled “The Musings”. Of the looks [...]

It’s  10 am at Flinders Street station, and the steps are crowded with the usual throng of commuters hurrying on their way. In the middle of this everyday chaos, ten models stand frozen in the sea of people. They’re clad in identical black trench coats, with couture-coiffed hair and nude makeup. It’s a dramatic [...]

Sunny local designer Eva Q goes all dark and gothic on us during the creation of her latest collection – A Sinful Romance Black Collection 2010 – and resulting photoshoot.
Where was the location for your latest shoot?
The latest shoot was at Melbourne Cemtery on Lygon Street and it was on Australia Day.
Why did you go [...]

With   a label name that roughly translates to mean ‘fable’ or the ‘act of telling a story’, the expectation to deliver designs that inspire and spark the imagination is high. Designer Chole Kerr has gone above and beyond to ensure her newest collection lives up to the label’s name. The winter collection was inspired [...]

Is there anything more sophisticated than taking in a runway show by the water and then slipping onto a barstool to discuss your next (Australian designer) “investment” over a martini or three?
Sidle on up to the Festival Bar – presented by Westfield Doncaster – during LMFF and you could also see your stylish self emblazoned [...]

On Monday March 15th QV invites you to visit them and watch as they play dress ups with their (life-sized) dolls. QV Square on level 2 will become a larger than life dollhouse as they present three shows as part of the L’Oreal Melbourne Fashion Festival. Each 30 minute show is free and open [...]

Lingerie  and sleepwear label Hopeless Hotel now has an online store. Shop to your heart’s content by clicking here.

Passion Victims presents Desire an exhibition featuring 18 photographers and their differing interpretations of the theme of desire. The focus is on fashion as a different Australian designer features in each piece. The exhibition is open from the [...]

Welcome  to Alphaville…Sportsgirl! Melbourne label Alpha60 have collaborated with Sportsgirl for a capsule collection of nine pieces. Designers Alex and Georgie Cleary, have taken the late eccentric Marchesa Luisa Casati as their muse (as did Sweden’s Acne recently) to produce a gothic collection in velour offset by jewel prints. The Marchesa was an Italian [...]

It’s  10 am at Flinders Street station, and the steps are crowded with the usual throng of commuters hurrying on their way. In the middle of this everyday chaos, ten models stand frozen in the sea of people. They’re clad in identical black trench coats, with couture-coiffed hair and nude makeup. It’s a dramatic [...]

Is there anything more sophisticated than taking in a runway show by the water and then slipping onto a barstool to discuss your next (Australian designer) “investment” over a martini or three?
Sidle on up to the Festival Bar – presented by Westfield Doncaster – during LMFF and you could also see your stylish self emblazoned [...]